Campaign Plan Guide

Campaign Planner builds a structured multi-week content roadmap from business goals and available assets.

Goal definition - Start with a measurable objective (awareness, leads, sales, retention) and target audience.

Asset configuration - Select products, avatars, competitor references, and brand context the plan should rely on.

Cadence planning - Define campaign length, posting frequency, and preferred publishing windows.

AI roadmap generation - The planner proposes coordinated themes, post slots, and content angles across the selected time range.

Review + adjustment - Refine weak spots before execution: duplicated topics, unclear CTA mix, or missing product coverage.

Execution handoff - Move approved campaign outputs into post generation and scheduling workflows.

Best practice - Keep one campaign focused on one primary objective; split broader goals into separate campaigns for cleaner measurement.

Publishing scope - Choose whether every post targets all selected platforms or each post uses its own subset. Custom dates keep the chosen start and end times in the selected timezone. Generating a plan does not activate posts; generate their media, then schedule them. The workspace scheduling limit must have room for every remaining post.